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Airtable at BrXnd: The AI Powered Marketing Supply Chain

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What's New (in Two) - September 2023

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Howie Liu, Co-Founder and CEO of Airtable, explores practical applications of AI in the marketing supply chain, translating “AI-hype” into practical and safe strategies to transform your marketing operations. Experience with generative AI is no longer a nice to have but a need to have for marketing organizations. Liu covers three principles for applying AI effectively, empowering brand creatives and marketers to transform their end-to-end workflows to improve business outcomes. If 2023 was the year of AI exploration, 2024 is the year of experimentation.

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